Tuesday, February 2, 2010

Vote For "Leveraging the Vet Effect" In The Pepsi Refresh Project

Lots has been going on since I last posted. A ski trip, some hockey, a lot of GMAT studying, and more. However, I am most excited about an opportunity I was blessed to take part in last night. I am pleased to announce that I am currently involved in another nonprofit start up. My formal role going forward remains unclear but I am excited and happy to help in whatever way I am needed.

The venture I have signed onto is called Leveraging the Vet Effect, and although it is in its infancy I am very optimistic for what the future holds. The goals of the soon to be company are simple: 1. Educate our nation to view veterans as a valuable asset 2. Educate employers and academic administrators regarding the “Vet Effect” 3. Educate veterans in preparation for a successful civilian life. Not only is it a cause that is near to me personally, it is a cause that we all have a stake in as the well being of our military members affects all of us.

Although the details of how this national campaign will be unveiled are in the extreme beginning stages, there are a few things in the works that are really exciting. First is that the Leveraging the Vet Effect venture will be affiliated with MyVetwork in some way. MyVetwork is an online community serving all members of the U.S. military — whether active duty, veteran or retired, and regardless of age or conflict — as well as their spouses, families and supporters. It was founded in 2008 by a group led by John R. Campbell, a decorated veteran Marine officer. I had the pleasure of meeting John last night and he is actively involved in getting Leveraging the Vet Effect off of the ground.

MyVetwork has submitted the Leveraging the Vet Effect project under the name "Refresh Every Vet" in the Pepsi Refresh Project. Pepsi is currently giving away $1,300,000 every month to fund great ideas. Pepsi is accepting 1000 entries every month from people, businesses, and nonprofits with ideas that will have a positive impact. These ideas are then voted on by users which determines who wins the grant money. The grant sizes include $5k, $25k, $50k, and $250k categories. Leveraging the Vet Effect is currently sitting in 12th place overall in the $250k category.

This is where you come in! You may vote once a day the 1st through the 15th. Please vote and more importantly get this going viral! If you take five minutes and post it on your facebook or twitter or whatever vehicle floats your boat you can help an extremely worthy cause. Thanks and look for more updates on my Leveraging the Vet Effect journey.


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