Ok so I haven't really been into video games since NHL '93 for Super Nintendo, but this game might just get me back into the action. Not only does the game feature and star Jack Black, it has metal legends playing themselves as video game versions of themselves. Here is the description from Metal Injection:
Brütal Legend tells the tale of Eddie Riggs, played by Jack Black. The ultimate roadie, Eddie is the first person anyone calls when they need guitars tuned or stages rigged, and has a love for hot rods and a photographic memory for every heavy metal album cover, and the lyrics those albums contained. One night, a stage accident knocks Eddie unconscious, and he awakens in a world that looks very strange yet oddly familiar, a world where every heavy metal album cover and lyric Eddie knows has come to life, and where the evil emperor Doviculus and his demon army, The Tainted Coil, have enslaved the last remaining humans. When an oppressed people request Eddie's knowledge of modern warfare, he pulls from his own experience in the only occupation he's ever had, a roadie for a heavy metal band, and under his command, this barbaric force of hot-rods, Marshall stacks, leather, and chrome will bring this ancient world into the age of metal.
Besides being a cool concept the game is being marketed pretty creatively as well. This trailer plays like a feature film. It's different and its worth talking about. Video gamers aren't just young pimple faced nerds anymore. I think the average gamer is probably more likely to be in their late 20's to mid 30's than a kid these days. Throw in a style of music that is inherently underground and boy's clubbish and you have a tribe of individuals who are very likely to spread the word on this game.