Toyota Motor Corp. got 180,000 orders for the new Prius hybrid in Japan in just a month, far surpassing its target of 10,000 vehicles in monthly sales, the automaker said Friday.
Saturday, June 20, 2009
Although Toyota has not been immune to the global slowdown this article illustrates why they will continue to outperform GM. In my last post about GM I talked about how cost cutting can only get you so far. What happens to you when you are cutting costs as your strategy and global demand actually rises? Well that is exactly what just happened to Toyota, and I guarantee that they will be able to meet demand based on their strategy of increasing throughput and not just cutting costs and laying people off.